Vision

The Council's vision is of a growing and transformed, vibrant and globally competitive tourism sector that is reflective of the demographics of South Africa and contributes to the establishment of an equitable society.

Mission 

The mission of the Council is to become the key driver in the tourism transformation fraternity by: Providing information on how to implement the Charter Consulting with various stakeholders who are enablers for delivery on the Charter Advocating for charter implementation Coordinating with various stakeholders to effectively execute implementation of the Charter Monitoring and reporting on progress with respect to Charter implementation and Facilitating implementation of the elements of the scorecard.

 Values

The Tourism BEE Charter Council adheres to the following values: Equity Integrity Batho Pele Dedication Loyalty Partnership